Retargeting has grown in recent years. This is mainly because of the benefits businesses have been reaping from this service. These include increased customer loyalty, a better return on investment, and increased sales. Even if you are still unsure about what exactly retargeting is, all you have to do is read through these benefits and see why more and more businesses are embracing this marketing technique today. What Are Retargeting Campaigns? Retargeting is a powerful online marketing tactic that allows you to show ads to people who have already visited your website. These ads may appear on other websites they visit or on your site when they return. You can even retarget people who have already purchased something from you. The idea behind retargeting is simple: if someone has shown interest in what you're offering, why not make it easy for them to act on that interest? Retargeting campaigns are part of a larger class of paid advertising called pay-per-click or PPC marketing camp...