Programmatic advertisement is becoming a widely used advertising strategy. It aims to ensure ads are triggered efficiently and effectively with the help of advanced technology, such as custom code or data-driven algorithms while reducing the need for manual ad operations. For example, where one would once have to set up a banner on their website or media owner to serve advertisements, programmatic ads can now trigger automatically for each new viewer that visits an advertiser's website. Programmatic advertising typically consists of gathering information (i.e., data), filtering data, and using an algorithm to target audiences with specific criteria (i.e., user attributes, app type, etc.). Types of programmatic advertising There are several types of program advertising available. These include: Audio ads Audio ads are produced by software and are audio only. These ads are played in response to user actions, such as the visit to a website, the use of an app, or the selection of a se...